How to Get Your Properties to Rank
Ever feel like your amazing property listings are hidden deep in the internet’s basement while your competitors’ homes are living it up on the first page of Google? It’s time to stop letting your properties play hide and seek and start ranking higher with some SEO magic.
Why Real Estate Needs SEO (Hint: Your Competitors Are Already Doing It)
Real estate is competitive, and everyone is fighting for that prime digital real estate (pun intended). If you're not showing up in search results, you're handing over potential buyers to someone else.
1. Location, Location... Keywords!
Just like property value depends on location, SEO depends on keywords. Think about what your potential buyers or renters are searching for – “3-bedroom house in Amsterdam” or “luxury apartments for rent in Istanbul.”
Pro Tip: Use long-tail keywords like “affordable family homes in Rotterdam” to target specific audiences.
2. Content is King, but Local Content is Emperor
Generic content won’t cut it. Write blog posts or create landing pages about local market trends, neighborhood guides, and buyer tips. This not only boosts SEO but positions you as a local expert.
Pro Tip: Highlight the area’s best schools, parks, and hidden gems to make your listings even more attractive.
3. Picture Perfect – Optimize Those Photos
Let’s face it – real estate is visual. But Google can’t “see” your stunning property photos. Optimize them by adding descriptive alt text like “modern 2-bedroom apartment with sea view in Kuşadası.”
Pro Tip: Compress images to keep loading speeds fast without sacrificing quality.
4. Mobile-Friendly or Bust
Homebuyers are searching on the go. If your site isn’t mobile-friendly, you’re losing leads. Ensure fast, responsive design that looks great on all devices.
Pro Tip: Google loves mobile-first design, so make sure your site loads quickly and displays beautifully on smartphones.
5. Backlink Like a Boss
The more reputable sites link to your property listings or real estate blog, the better. Build backlinks by collaborating with local businesses, influencers, and news outlets.
Pro Tip: Write guest posts for local blogs or get featured in community websites to generate backlinks.
6. Google Ads
Want faster results? Google Ads can put your listings right at the top of search results instantly. Paid ads can drive immediate traffic to your properties while organic SEO efforts gain traction.
Pro Tip: Use geo-targeting to focus on specific regions where your properties are located.
7. Local Optimisations
Real estate is local by nature. Optimise your listings for local searches by using Google My Business and local directories. Make sure your NAP (Name, Address, Phone) is consistent across all platforms.
Pro Tip: Encourage satisfied clients to leave reviews on Google and local platforms to boost your credibility.
8. Social Media Shares and Optimisations
Social media is a goldmine for promoting real estate listings. Share properties on platforms like Instagram, Facebook, and LinkedIn to reach broader audiences.
Pro Tip: Use high-quality images and videos, and don’t forget relevant hashtags and location tags.
9. YouTube Videos and Optimising Them
Video content is a game-changer for real estate. Create virtual tours and walkthrough videos of properties and upload them to YouTube. Optimise titles and descriptions with keywords to ensure they rank well.
Pro Tip: Add property links and contact information directly in the video description.
10. Email Marketing for the Right Data
Email marketing keeps potential buyers engaged. Send property updates, newsletters, and new listings directly to interested leads.
Pro Tip: Segment your email list to send targeted content to the right audience, ensuring higher open and click-through rates.
Common SEO Mistakes in Real Estate
- Ignoring Local SEO– Real estate is hyper-local, so target local keywords and directories.
- No Video Content– Listings with video tours rank higher and attract more engagement.
- Neglecting Reviews– Positive Google reviews boost local SEO and build trust.
Ready to Boost Your Real Estate SEO?
Stop letting your dream properties stay hidden. SEO can be the game-changer your real estate business needs to thrive online.
👉 Contact seoctrl.com today and let us help you take your real estate listings to the next level!